LE&A was retained by Rubbermaid to launch two product lines for the nation’s #1 household brand, their new Rubbermaid Roughneck® Cedar Tote and their Holiday 2006 storage products.

LE&A embarked on a six-month media campaign that resulted in millions of impressions and coverage in the Washington Post, Boston Globe, Redbook, Good Housekeeping, Atlanta Journal-Constitution, Chicago Sun Times, and The Travel Channel, as well as many more regional media outlets.