Powers joined LE&A in 1999 as the firm’s first account staff. Today, Powers serves as group head of the firm’s consumer PR practice group, providing strategic counsel and overall account management for all of the firm’s retail and consumer product clients. Her expertise includes regional and national media relations, new product launches, new market entries, community relations programs, brand development, corporate communications and crisis/issues management.

Clients under Powers’ direction have included major brands like Krispy Kreme and Pier 1 Imports, as well as national retailers Family Christian Stores and Mattress Firm, charter school operator National Heritage Academies and leading Christian publisher Zondervan.

Prior to joining LE&A, Powers worked in a variety of marketing and public relations positions including WOOD Radio, WOOD TV8, and Zondervan. She earned a bachelor’s degree in communications from Calvin College and did her graduate studies in PR at San Jose State University.

Powers has won a number of awards for her work including Best of Show in the West Michigan PRSA competition, regional PRSA awards, two national Bulldog Reporter PR awards and the 2006 Silver Anvil award for her work on behalf of Zondervan for its TNIV launch. The Silver Anvil is the most prestigious national award within the public relations industry.