LE&A has been the public relations firm of record for Spectrum Health for nearly four years, and has assisted with communications strategy for the highly-rated integrated delivery system. LE&A has worked as an extension of the Spectrum Health Communications & Marketing Department on a wide range of projects that have helped advance the system’s profile.

These efforts include community stakeholder analysis and outreach, internal and external message development, crisis management and media relations at the national, regional, local and trade levels. LE&A efforts on behalf of Spectrum Health have helped the system improve its standing among key area stakeholders during several critical periods of organizational transition and growth. LE&A has also been instrumental in raising Spectrum Health’s profile nationally, securing major coverage in publications ranging from Forbes to HealthLeaders and Healthcare Executive.

LE&A has helped Spectrum Health introduce facilities such as the Fred & Lena Meijer Heart Center. Our firm has also worked closely with leadership to assist with issues management and tactical strategies that are in-line with the fundamental local, regional and national goals of the system.