Press Room Item
Lambert, Edwards Builds Consumer PR Practice, Lands Tech Lighting and Mattress Firm
28 February 06
GRAND RAPIDS, Mich., February 28, 2006 – Lambert, Edwards & Associates (LE&A) has added two national brands to its growing consumer practice with the addition of the high-end lighting maker and marketer Tech Lighting LLC, based in Chicago, and Houston-based national retailer Mattress Firm.
Based in Grand Rapids, LE&A is one of the largest public relations firms in Michigan and a leader nationally in consumer public relations. The firm will provide a variety of public relations services for the two new clients, including media relations, product promotion, cause-marketing, and extensive corporate communications spanning dealer and store-level communications as well as industry positioning.
“Tech Lighting and Mattress Firm recognized LE&A as a firm adept at developing and implementing national programs that build strong consumer brands,” LE&A Consumer Group head Tara Powers said. “Both are leaders in their industries and are looking to the experience of our staff and the extensive relationships we have with national media to help drive sales and build their brands.”-
Tech Lighting has been the premier choice of architects, lighting designers, interior designers and homeowners who seek the best in unique architectural lighting systems for 15 years. Headquartered in Chicago, Tech Lighting is known for combining precision design and high-quality materials to create beautiful, functional lighting.
Mattress Firm, an affiliate of Sun Capital Partners Inc., is America’s preferred specialty mattress company and the largest specialty retailer of top-of-the-line Sealy mattress products. Founded in 1986 in Houston, Mattress Firm today operates more than 300 stores in 32 markets nationwide.
