Press Room Item
Lambert, Edwards & Associates Names Tara Powers, Tim Sipols Partners
10 January 07
Responsible for Guiding Agency’s Strategic Growth
GRAND RAPIDS, Mich., January 10, 2007 – Lambert, Edwards & Associates (LE&A), West Michigan’s top-ranked public relations agency and the state’s largest investor relations firm, today announced the appointment of two of the agency’s managing directors to partner: Tara Powers and Timothy Sipols.
Powers’ and Sipols’ roles include overseeing the agency’s Consumer and Business & Financial Communications practice groups, respectively. They will also be responsible for coordinating and developing new business strategies for their practice groups, in addition to playing critical roles in guiding the agency’s growth and strategic direction.
- Tara Powers joined LE&A as an Associate in 1999 shortly after the firm’s inception, and has held roles of increasing responsibility throughout her tenure. Powers spearheaded many of the firm’s most prestigious assignments and led media relations, corporate communications and product launches for clients ranging from national retailer Family Christian Stores, and charter school innovator National Heritage Academies, to major brands including Krispy Kreme and Pier 1 Imports. She was recently recognized with the prestigious national Silver Anvil Award for her work on Zondervan’s TNIV Bible launch public relations campaign.
As Partner and Managing Director of the firm’s Consumer Practice, Powers provides strategic counsel and overall account management to the firm’s clients.
“As the first associate of our firm, Tara’s dedication to LE&A and our clients is an inspiration to other aspiring associates of the firm. Her experience and input have become a key part of the senior leadership team,” said Lambert. “This appointment highlights our commitment to cultivating and promoting home-grown talent.”
- Timothy Sipols joined LE&A in 2004 as Managing Director and leads the firm’s Business & Financial Communications practice group. Sipols has more than 15 years of corporate and agency communications experience gained in major business markets nationwide, including New York, Chicago, San Francisco and Miami.
Sipols’ expertise includes corporate repositioning, high-level media and investor relations, global announcements and product launches, advocacy relations, public affairs, corporate transactions (M&A) and issues management. He provides strategic counsel and account leadership across LE&A’s roster of clients.
“Tim has brought a wealth of knowledge and big agency experience to the firm and epitomizes the success of our efforts in attracting high-level national talent to our team,” said Lambert.
Lambert, Edwards & Associates (www.lambert-edwards.com) is West Michigan’s leading public relations firm and the largest investor relations firm in the state, serving more than 80 clients in 19 states. Based in Grand Rapids, Mich., LE&A works extensively with middle-market companies and national brands in three primary practice groups: Business & Financial Communications, Healthcare & Technology, and Consumer.
